Composable DXP
A Composable DXP is a carefully chosen set of best-of-breed applications and services, integrated together to provide a complete Digital Experience Platform (DXP) with all the features a traditional all-in-one DXP vendor could provide, and more, with no excess baggage.
Typically a composable DXP combines a decoupled or headless CMS with a range of best-of-breed third-party services such as CRM, ERP, marketing automation, testing and optimisation, or e-commerce, and modern web development approaches such as the Jamstack.
While this ‘choose your own adventure’ approach comes with its own set of challenges, when done properly and for the right application, it can unlock enormous benefits and efficiencies.
The real power of a Composable DXP comes from its individual components. Rather than making do with what a single platform vendor has included in their offering or supported integrations, you have the freedom to build your own platform from the very best services in each category of your marketing technology stack.
