Digital strategy
We recognise that every organisation is unique. While we solve your specific challenges, with every client we work with, we use our agency blueprint: the 7 Pillars. With it, we transform the process of strategy development so that it’s taken out of departmental silos and becomes inclusive and engaging. Once we’ve explored what’s possible, we work with you to set the priorities and craft a tangible plan to make it happen.
Our Manifesto on digital strategy:
Human – Human means considering everyone involved. Good strategy comes from getting inputs from a broad set of stakeholders so that all possibilities can be considered.
Focused – Strategy is about being intentional. Creating a clear focus about the direction to take, centres on making deliberate and informed choices about both the things to do and those not to.
Actionable – A strategy should have a high practical value. The purpose of a strategic planning process is to articulate a direction that people can believe in, and then act on.
How we do digital strategy
We believe there are a set of fundamental approaches when developing a digital strategy.
Ideas, not limitations
During the process of deep forensic research and analysis, we decouple, then relink the strategic planning and budgeting processes. This gives everyone licence to push the possibilities that might solve the challenges to reach an organisation’s goals. Only then do we refine all the opportunities, to deliver value as quickly as possible.
Focus, not fads
We focus the scope of the strategic planning process on a few key strategic questions that need to be answered. We focus on the things that will have the most impact. We help clients avoid knee-jerk reactions and making decisions on the fly in response to the latest technology trend, business demand, or competitive action.
Broad, not narrow
We consider the challenges and goals from multiple perspectives and create a team made up of practice experts to work alongside you. This improves the breadth and depth of inputs from customers, digital partners, staff, processes and technology platforms.
Inclusive, not exclusive
Strategic planning is an experience rather than an exercise of filling in templates. Through improved engagement we transform the presentation of strategy into something dynamic, engaging and tangible in order to bring the best opportunities to life.
Measurement, not assumption
A measurement framework creates the structure for measuring progress against the most important strategic questions. Periodic check-ins create the momentum for continuous improvement so you can see early signs of opportunity and potential disruption.
Our digital strategy services
Planning
Strategy doesn’t exist in a silo – it’s the combination of insights from multiple sources across several key dimensions. Our strategy team is the glue which brings all of those together into a holistic outcome with a clear plan of attack.
Content
SEO
Data analytics
Technology
UX
Here’s how the
framework has worked
for others
Cancer Council Australia
Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.
Healthylife
Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.
Heart Foundation
Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.
Melbourne Business School
Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.