Digital Design

Our award winning design team adopts a user-centric approach when designing digital services and products.

Design is a very collaborative and creative discipline. We understand the impact and value of making strategic design decisions while mastering how we deliver meaningful digital experiences.

Put simply, digital design is the visual execution of your brand to be experienced and interacted with by your customers across digital devices.

Luminary specialises in digital transformations, from researching user behaviour to the continual optimisation of the new experiences. Design is central to this offering to visually create a best-in-class experience that meets the needs of users and aligns with client objectives.

Today there are an overwhelming variety of devices, and for each of these, many different design decisions that designers must consider. Our design teams are continually in collaboration with our strategy, UX, content and technical teams to deliver an experience which brings to life the integrated insights discovered through research. We promote a culture of curiosity and ongoing feedback from our designers. Luminary works with clients in many different sectors and, as such, has a diverse range of industry knowledge when it comes to best design practice.

The way the Luminary design teams work allows our clients to be central to every part of the design process. We believe in frequent touchpoints where we refine and test visual concepts as a project team. Our Agile delivery process coupled with a design thinking framework, enables this way of working and delivers a high return on design investment.

At Luminary, we have highly experienced design and development teams who collaborate to ensure that the products and services we deliver meet the needs of our clients and their users in a way that is viable and desirable.

Our Design Director, Thom Bransom, explains our approach to modern website design practices and how our clients experience the value of scalable design systems.

How we do Digital Design

Our services can encompass any combination of the following.

Accessibility and inclusivity

Designing for accessibility is how we ensure the digital experiences we create do not exclude those with different abilities. It’s about adopting a mindset of inclusivity and aligning to the latest WCAG guidelines to design solutions that can be accessed and enjoyed by all people, including those with visual, auditory, cognitive, physical or speech differences.

Digital branding

Brand consistency is critical for our clients. The way their visual language is maintained in digital is sometimes not provided or needs updating. We are able to provide expert consultation and application for how to extend brand guidelines across digital interfaces. Using Atomic Design principles within our design systems, we are able to keep digital brand assets consistent and sustainable.

Component based design

Component based design provides much more efficient return on design investment. Components are the building blocks for the services we launch; we design these before even beginning to look at a more holistic view. Using the Atomic Design methodology, we are able to build a consistent design language that is present across all components and eventually templates.

User Interface (UI) design

The design of intuitive digital experiences that allow users to understand where they are and what is required to engage with a digital interface, UI design will focus on creating patterns and follow design principles that allow users to interact with digital products efficiently.

Responsive web design

Luminary delivers digital services and products that respond to specific user behaviour and requirements such as screen size, orientation and platform. We adopt a mobile first approach and ensure that the services we design are usable across all instances and scenarios for the people using them.

Design systems

A design system is a library of reusable UI components and patterns that can be assembled together to manage design at scale. Design systems are critical for maintaining consistency and creating a shared visual language across multiple channels. The Luminary design team specialises in the creation of design systems in order to deliver services and products that are scalable.

Motion and interaction

Motion design demonstrates the relationships and intention within a user interface. We use interaction design principles to improve navigation and task completion on the services and products we design. Implementing this level of motion and interaction design into the prototypes we create allows us to test and ideate on the best possible experience for users.

Design QA

Consistency is one of the most important aspects of good design. As an agency, we sweat over the details and ensure the experiences we launch are as they were intended. Design Quality Assurance (QA) is the process of reviewing the design of a service/feature as it’s being developed in iterative sprints.

Here’s how the
framework has worked
for others

Cancer Council Australia

Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.

Healthylife

Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.

Heart Foundation

Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.

Melbourne Business School

Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.

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