Charities and Not-for-Profits

In an environment of ever-increasing public scrutiny, charities and NFPs are under more pressure than ever to optimise limited funds and increase conversions.
As a charity or NFP organisation, you’re no doubt all too familiar with the challenge of trying to find creative ways to stretch your dollar further.

And staying abreast of the latest ways to get your message heard is essential. You’re competing for attention and contributions not just against other comparable organisations, but also against regular businesses – many of which are backed by large marketing engines with enviable budgets. With the majority of Australian charitable donors now preferring to give online, having a first-rate website is critical.

At Domain, we provide charities and NFPs with the complete digital package, from best-in-class websites to effective email communications and marketing automation systems. We’ve honed our skills through many years of working with organisations in the sector, with clients including Fred Hollows Foundation, Save The Children, The Heart Foundation, Cancer Council Australia, UNICEF Australia, The Salvation Army, Vision Australia, and The Shrine of Remembrance, among others. 

Right from the outset, Luminary took a very open and consultative approach to this project. All key stakeholders were brought into the discussion early on and we were presented with a clear, iterative plan for conversion optimisation testing. The project was delivered on time and on budget, with Luminary going above and beyond to deliver additional works outside of the original scope. Throughout the engagement, the Luminary team’s professionalism, thoroughness and attention to detail were exemplary.

Digital Manager, Fred Hollows Foundation

So, how can we help?

The following services can be tailored to meet your needs.

Digital Discovery

Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.

Websites that shine

Your website is often the first experience people have with your brand. Make your first impression count.

Digital strategy

A digital strategy is a process, a client experience and a combination of tangible outputs. The creation of strategy happens through a blend of activities, undertaken by a cross-functional team delivered within our Agile framework.

Content services

A powerful content strategy is critical when it comes to guiding the creation, delivery and governance of content that succeeds in meeting your business objectives and your audience needs.

Digital Design

Our award winning design team adopts a user-centric approach when designing digital services and products.

Web hosting services

Reliable and scalable hosting solutions to suit a broad range of organisational needs.

Here’s how the
framework has worked
for others

Cancer Council Australia

Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.

Healthylife

Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.

Heart Foundation

Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.

Melbourne Business School

Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.

Want to know more?

We have a whole team of experts who would love to talk to you.
Get in touch