HubSpot
Why HubSpot?
HubSpot allows you to:
- Speed up web design by choosing from thousands of customisable templates
- Use the inbuilt keyword tool to build your content around key phrases your customers are searching for
- Get your content seen with as-you-type SEO advice
- Use smart content modules that tailor your message or offer to each visitor
- Keep an eye on what customers are saying with social monitoring tools
- Use marketing automation to tailor content and campaigns to increase referrals, upsells and loyalty
HubSpot features
HubSpot incorporates an extensive range of features to help you achieve your business goals:
Blogging
Publish relevant, engaging, conversion-optimised content with tools that speed up creation, keep formatting consistent, and make it easy to optimise for search.
Landing Pages
Launch landing pages that look perfect across devices, add forms optimised for completion in one click, run A/B tests, and automatically change content based on who’s viewing your page.
Create stunning email templates, automatically personalise subject lines and content for each recipient, and run A/B tests to improve open rates and click throughs.
Marketing Automation
Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead’s behaviour to tailor emails, content, offers, and outreach at scale.
Lead Management
Turn leads into customers through personalised customer journeys and drip campaigns. Access each contact’s information and see every interaction you’ve already had. Use this data to create hyper-targeted campaigns that close more deals.
Analytics
Gain insight into your entire funnel to see which marketing assets are working the hardest, and to show how your marketing is impacting the bottom line.
Social Media
Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your socials posts to be published when the right people will see them.
SEO
Find high-traffic keywords, then optimise your blog posts, landing pages, and website with as-you-type SEO suggestions, and measure your impact with integrated tracking.
Calls-to-Action
Design attractive CTAs, know who clicks which CTAs, and measure performance to optimise click-through rates over time. Create ‘smart’ calls-to-action, personalised according to user location, traffic source, device, persona and more.
Ads
Track the ROI of your Facebook, AdWords, and LinkedIn advertising with precision and accuracy.
Salesforce Integration
Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data for lead scoring and creating segmented lists.
